Sri Lanka Showcased at Adventur Travel Fair in Lithuania 10 February 2020
The Sri Lanka Tourism Promotion Bureau (SLTPB) in partnership with the Embassy of Sri Lanka in
Sweden arranged the participation of Sri Lankan Destination Management Companies (DMCs) at
Advenur 2020 in Vilnius, Lithuania on 24-26 January. This event is considered to be one of the leading
international travel fairs in the Baltic region, and its theme for this year was “Health Tourism: Luxury or
Necessity?”. The three-day fair attracted more than 320 exhibitors and approximately 30,000 visitors.
The Sri Lanka pavilion was declared open by H.E. Sudantha Ganegama Arachchi, Ambassador of Sri
Lanka to Lithuania with residence in Sweden and Mr. Elijus Burgis, Honorary Consul for Sri Lanka in
Lithuania. During his remarks, Ambassador Ganegama Arachchi appreciated the keen interest and efforts
of the Sri Lankan DMCs to promote Sri Lanka as a unique travel destination. He further requested them
to design attractive tour packages complemented by diverse travel experiences such as wellness tourism,
culinary tourism, adventure tourism and sustainable tourism. Ambassador Ganegama Arachchi together
with the Sri Lankan travel industry representatives met with Ms. Zydre Gaveliene, the President of the
Lithuanian Tourism Chamber. He briefed Ms. Gaveliene about the positive developments in the Sri Lanka
tourism industry and said that the recovery pace of the industry after the Easter Sunday attacks has been
much faster than initially projected. During the discussion, Ms. Gaveliene made several useful
suggestions to promote Sri Lanka tourism in the Baltic region. She stressed the importance of frequent
interactions between the Sri Lankan DMCs and the Lithuanian travel agencies to understand the latest
developments in the Sri Lankan travel industry and changing travel trends in the Baltic region. Ms.
Gaveliene was of the view that the SLTPB should take measures to organize familiarization visits, to
launch targeted digital marketing programmes, and to engage travel writers and influencers for sustained
tourism promotional campaigns in the region.
Six Sri Lankan DMCs participated at the Sri Lanka pavilion to showcase Sri Lanka as an exotic tourist
destination for Lithuanian travelers. While representing the SLTPB, Mr.Jagath Perera, Marketing Officer
for the Baltic region facilitated the participation of Sri Lankan DMCs at the event. Mr.Ushan Edirisinghe
representing Siddhalepa Ayurveda Resorts and Spas made a presentation focusing on wellness tourism
and how Sri Lanka could be an ideal destination for travelers seeking a health-retreat.
The Embassy of Sri Lanka in Sweden
31 st January 2020