Promoting Sri Lanka Tourism in Stockholm for Travel Trade Representatives and Writers 9 September 2019

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The Embassy of Sri Lanka in Stockholm in partnership with Emirates and Pacific Asia Travel Association
(PATA) Sweden Chapter organized an interactive session on Sri Lanka tourism for the Swedish travel
companies and travel writers on 04 th September at the Embassy. The purpose of the event was to provide
updated information to the Swedish travel industry representatives and writers about the security situation
in Sri Lanka and the importance of promoting Sri Lanka as an attractive travel destination.
During his speech, Ambassador Sudantha Ganegama Arachchi indicated to the participants that Sri Lanka
Government has taken every measure to improve security situation and prevent similar incidents in the
country and assured that Sri Lanka is a safe destination to travel. He invited the Swedish companies to
work together with the Embassy to promote Sri Lanka tourism. He outlined the future promotion plans
which include familiarization tours, digital marketing campaigns and events in regional cities. In their
remarks, Mr. Leif Ohlson, Secretary General of the Sweden Sri Lanka Business Council and Lena
Skogström, Vice Chairperson of PATA highlighted why Sri Lanka is a unique travel destination for
Swedes who annually look for new travel destinations. Ms. Yasoji Gunawardana, Commercial Secretary
of the Embassy presented updated information on Sri Lanka tourism and invited Mr. Christian Muda, a
renowned Swedish travel writer to share his recent travel experiences in Sri Lanka. He stated Sri Lanka is
a safe destination and can offer diverse travel options to the Swedish travellers who seek new
experiences. Country Manager for Emirates also made a presentation about the airline and its facilities.
The travel representatives at the event said that there is a renewed interest in the Swedish travel market
about Sri Lanka and they receive new inquires. According to a leading travel company in Sweden, Sri
Lanka remains within the top 10 favorite travel destinations among Swedes in the coming winter season.
The event concluded with a Q&A, raffle draw followed by a dinner reception.

Embassy of Sri Lanka

06th September 2019

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